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Campaigns people feel.

Strategy, creative, production and digital, connected from first idea to final rollout. We take responsibility for the campaign, not just the assets.

Tell us what you want to make happen.

Some briefs arrive as a list of assets. The important ones arrive as a commitment: launch this, change this, make this happen.

Wraith turns that commitment into a campaign, builds the right team and keeps one creative intent intact through production and rollout.

Everything the campaign needs.
Nothing it doesn't.

Campaign strategy and creative direction.

Film and photography.

Digital campaign experiences.

Social, outdoor and print.

Landing pages, versioning and delivery.

Different problems. Different combinations of skills. The same responsibility to make the right thing happen properly and deliver real commercial results.

Redefining what a gym membership could be

A digital campaign ecosystem for You+, Everyone Active's national wellbeing programme, built alongside national TV and in-centre campaigns to help members find the right fit for their goals, not just another membership.

£1.4m

ROI from Sky AdSmart TV

+8%

YoY sales from the TV campaign and 4,650 members

£5m

Total ROI since launch £500k spend

Much more than a membership

How Everyone Active's first national TV campaign turned a simple idea, that leisure gives you much more than you expect, into a platform built to last.

Built to spec.

Senior strategy, creative and production leadership stays close to the work. We assemble the specialists each campaign needs, and Wraith remains accountable throughout

Tell us what you want to make happen.

Tell us where the pressure is, what needs to change and what success would look like.

Talk to us
Talk to us
Man exercising