Designing a scalable recognition programme for sport, colleagues and community

EA Champions was created to expand an existing recognition programme without losing clarity or credibility. Everyone Active wanted to celebrate more than sporting achievement, bringing colleagues and community champions under a single, coherent structure.

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We designed EA Champions as the umbrella framework, with Sporting, Colleague and Community Champions sitting beneath it. The challenge was not expression, but structure. Each strand needed its own identity while remaining clearly part of the same system.

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The work focused on balance and restraint. Logos, colour palettes and guidelines were developed to feel celebratory without becoming loud, and serious without becoming corporate. The framework was designed to scale as the programme grew.

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Alongside the brand system, we designed the UX for a new EA Champions website, defining how stories should be structured and encountered. Film played a central role in bringing the programme to life, with testimonial shoots capturing real stories from across the organisation and its communities, supported by a launch film to introduce the programme clearly and confidently.

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The result is a recognition system that holds together as it grows. Clear, flexible and respectful of the people it represents, EA Champions creates space for stories to be recognised properly without turning them into a performance.

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Visit the EA Champions website

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